Discover Your Branding Archetype
In the world of branding, storytelling is everything. To truly connect with an audience, it’s important to tap into universal human behaviors and motivations—and that’s where Carl Jung’s 12 archetypes come in. Each archetype represents a unique personality type that evokes emotional resonance. By identifying your personal or brand archetype, you can create a clearer, more authentic message for your audience.
But here’s the key: Archetypes aren’t rigid. At different points in our lives, we might resonate with different archetypes depending on our goals, experiences, or emotions. Staying fluid and flexible allows us to grow and adapt while still staying true to our essence. Think of archetypes as a fun way to explore personality, not as fixed boxes we’re trapped in.
So, let’s explore the 12 archetypes and how they connect to personal branding.
The 12 Branding Archetypes
The Innocent
Brand Vibe: Pure, optimistic, trustworthy.
Luxury Brands: Chloé, Aman Resorts.
Purpose: To create happiness and offer simplicity.
The Explorer
Brand Vibe: Adventurous, free-spirited, independent.
Luxury Brands: Moncler, Four Seasons.
Purpose: To inspire exploration and freedom.
The Sage
Brand Vibe: Wise, intellectual, analytical.
Luxury Brands: Hermès, The Ritz-Carlton.
Purpose: To educate and empower with knowledge.
The Hero
Brand Vibe: Courageous, determined, inspiring.
Luxury Brands: Nike, The Edition Hotel.
Purpose: To challenge and make a difference.
The Outlaw (Rebel)
Brand Vibe: Bold, disruptive, rule-breaking.
Luxury Brands: Alexander McQueen, Soho House.
Purpose: To challenge norms and inspire change.
The Magician
Brand Vibe: Visionary, transformative, charismatic.
Luxury Brands: Gucci, Baccarat.
Purpose: To inspire transformation and create wonder.
The Regular
Brand Vibe: Relatable, approachable, down-to-earth.
Luxury Brands: Ralph Lauren, Marriott Hotels.
Purpose: To connect and build belonging.
The Lover
Brand Vibe: Passionate, sensual, relationship-driven.
Luxury Brands: Valentino, The St. Regis.
Purpose: To inspire love, intimacy, and connection.
The Jester
Brand Vibe: Fun, playful, lighthearted.
Luxury Brands: Moschino, Loewe.
Purpose: To bring joy and laughter.
The Caregiver
Brand Vibe: Nurturing, compassionate, supportive.
Luxury Brands: La Mer, Six Senses Hotels & Resorts.
Purpose: To care for and protect others.
The Creator
Brand Vibe: Imaginative, artistic, original.
Luxury Brands: Cartier, Schiaparelli.
Purpose: To inspire creativity and innovation.
The Ruler
Brand Vibe: Authoritative, responsible, powerful.
Luxury Brands: Louis Vuitton, Rolex.
Purpose: To lead and create order.
Which Archetype Does Your Personal Brand Resonate With?
Your personal brand is an extension of who you are, and finding an archetype that resonates with your core values can help you create more authentic connections. For example:
Do you love empowering others with knowledge? You might be a Sage.
Are you driven by creativity and innovation? The Creator could be your archetype.
Do you inspire through courage and determination? The Hero might be your vibe.
Remember, your archetype can shift depending on where you are in life. The key is to stay authentic and aligned with your current purpose.
Where Does Selen Studio Fit In?
Selen Studio embraces the Creator Archetype: imaginative, artistic, and original. With a focus on self-expression, inspiration, and pushing boundaries, my purpose is helping others tap into their creativity and elevate their lifestyle.
A Fun Way to Explore Your Archetype
To help you discover your archetype, here’s a quick quiz:
What motivates you most?
a) Spreading positivity (Innocent)
b) Adventure and discovery (Explorer)
c) Knowledge and understanding (Sage)
d) Inspiring change (Hero)
How would others describe your personality?
a) Nurturing and supportive (Caregiver)
b) Fun and playful (Jester)
c) Artistic and original (Creator)
d) Bold and disruptive (Outlaw)
What’s your ideal brand vibe?
a) Relatable and approachable (Regular)
b) Visionary and transformative (Magician)
c) Passionate and intimate (Lover)
d) Authoritative and powerful (Ruler)
Combine your answers to see which archetypes align most with your personal brand. And remember, this is just a fun way to explore—always leave some room for growth and evolution! Follow me on Instagram for more content.
